Plans for every catalogue size · billed monthly through Shopify
Shop The Look turns every product page into a “complete the look.” AI detects what the model is wearing in your product images and matches each item to your catalogue — exact products where you sell them, similar ones where you don’t. Plans are priced by how many AI looks can be live on your store at once, and each includes three times that number in new AI looks a month.
100 AI looks live at once 300 new AI looks a month
Growth
$149 / mo
200 AI looks live at once 600 new AI looks a month
Scale
$299 / mo
500 AI looks live at once 1,500 new AI looks a month
Unicorn
$499 / mo
1,000 AI looks live at once 3,000 new AI looks a month
Unicorn Plus
$999 / mo
2,000 AI looks live at once 6,000 new AI looks a month
Unicorn Max
$1,999 / mo
5,000 AI looks live at once 15,000 new AI looks a month
Enterprise
$3,499 / mo
10,000 AI looks live at once 30,000 new AI looks a month
All prices in USD. An “AI look” is one outfit the AI builds for a product page; 25 hand-built looks and the related-products widget are included on every plan.
How looks are counted
Live at once is how many AI looks can be published on your store at the same time. Drafts don’t count, and unpublishing a look frees its place straight away.
New AI looks a month are the looks the AI creates for products that don’t have an AI look yet — three times your live number. A photo with no outfit to find still counts, because the AI has analysed it. The count resets on the 1st of each month (UTC).
New looks are also capped at twice your live number per week (Monday to Sunday, UTC), so a month’s new looks can’t all go in one week. On Starter, that’s up to 100 in a week and 150 in a month.
Regenerating a look you already have doesn’t use new looks. Each product can be regenerated once a day, within a monthly fair-use limit.
Editing, publishing and rebuilding looks never use new looks — the AI doesn’t run again. Hand-built looks don’t use AI at all.
Every plan includes
25 hand-built looks you create yourself
Unlimited “You may also like” related-products widget
Shoppable outfits on every product page
Exact and similar matches from your own catalogue
Add to cart inside the widget, size & colour chosen inline
Sold-out items swapped for the next best match automatically
Built-in widget analytics
No-code setup from the Shopify theme editor
Need more than 10,000 live looks?
Custom plans are available for high-volume catalogues. Tell us your catalogue size and we’ll set you up as a Shopify recurring charge you approve in your admin — no invoices or payments outside Shopify.
Paid plans bill on a 30-day recurring cycle in USD through Shopify and are added to your regular Shopify invoice — there is no separate checkout, and no card details are handled by Merchentia. The Free plan has no charge.
You approve every charge on Shopify’s secure checkout before it starts.
Change plans or cancel anytime from your Shopify admin. Plan changes apply as soon as you approve the new charge, and Shopify prorates the switch; cancelling stops future charges and credits the unused part of your current period.
No usage fees and no overage charges — your plan’s limits are the cap, and you only move tiers when you choose to.
Applicable taxes may apply and are handled by Shopify. The price shown at checkout in your Shopify admin is the price you pay.
Frequently asked questions
Is there a free plan?
Yes. The Free plan includes 3 AI looks live at once and 9 new AI looks a month, plus 25 hand-built looks and the unlimited “You may also like” related-products widget.
How are plans priced?
By how many AI looks can be live on your store at once, from Free (3) up to Enterprise at $3,499/month (10,000). Each plan also includes three times that number in new AI looks a month. All plans include unlimited related-product recommendations.
What counts as a new AI look?
Each time the AI analyses a product that doesn’t have an AI look yet — whether or not it finds an outfit in the photo. Regenerating, editing, publishing or rebuilding a look you already have doesn’t count; regenerating is limited to once a day per product, within a monthly fair-use limit. The count resets on the 1st of each month (UTC), with at most twice your plan’s live-at-once number in one week, Monday to Sunday (Starter: 100 a week, 150 a month).
Are there overage charges?
No. There are no usage fees and no overage charges. Your plan’s limits are the cap, and you only move tiers when you choose to.
What if I need more than 10,000 live looks?
Custom plans are available for high-volume catalogues, billed as a Shopify recurring charge you approve in your admin.